Customers have more options for banking than ever. And the banks that win their business are the ones that provide products, services, offers and communication tailored to their needs and preferences.

What does it take to provide this level of customization? A 360-degree view of customers at practically all times. One that enables you to:

• Know your customers inside out, including their preferences, needs, desires—and even social media commentary about your products
• Recommend and deliver services to customers, before they even need them
• Make more effective offers to customers—and know how, where and when to make them

With this holistic view, the possibilities for enhancing the customer experience are virtually endless.

But gaining this level of insight requires robust technologies, such as mobile, analytics, next best action/product, gamification, digital signature, self-service and social capabilities. Integrating and implementing these solutions can be challenging for many banks, not to mention costly.

That’s why IBM has consolidated these capabilities into one easier end-to-end solution.

Download the solution brief, “IBM Banking Solution for Microsoft Dynamics CRM” to learn how you can use the power of analytics and Microsoft CRM to elevate the customer experience.

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